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Visual
Merchandising Design



window display / in-store display / POS



Visual Merchandising design requires multiple design knowledge to create an outstanding outcome. It involves not only the graphical communication aspect but also spatial knowledge to bring out the full potential of the product on display and receive attention.



Throughout various collections, I played a pivotal role in the entire project lifecycle, spanning numerous touchpoints including window displays, in-store displays, POS, SiS, and flagship stores. My contributions encompassed idea brainstorming, design development, visualization, and presentation. Additionally, I oversaw the finalization of key design elements and delegated tasks to architect team members for specific areas and stores. Furthermore, I actively participated in engineering assessments and closely collaborated with suppliers to ensure the successful execution of our vision.